Prestat Chocolate (Princes Arcade)
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Prestat was established in 1902. Its founders invented the original recipe for its chocolate truffles in 1896. An inspiration for Roald Dahl's 'Charlie and the Chocolate Factory', Prestat sponsored the Walking With The Wounded South Pole race 2014 and in 2015 it launched an organic truffle collection that helps support QEST. By Appointment to HM The Queen (as Purveyors of Chocolates)
Prestat’s most famous customer is arguably Roald Dahl, author of Charlie & The Chocolate Factory and master of the short-story with his Tales of the Unexpected. When my half-brother Nick Crean and I acquired Prestat in October 1998, we would never have guessed how apt the collective title of Roald Dahl’s stories would be.
It was nine months after we first became Prestat’s owners that I discovered the secret room. Some of the bulbs in the Piccadilly shop’s chandelier needed replacing and I was bemoaning the lack of a ladder to Peggy Cramer, the manageress who had worked for Prestat for more than three decades.