Guide to Mayfair in London

Believed to be an ancient haunt of the Romans, London’s most exclusive district has come a long way since its humble beginnings. Mayfair began life in the modern era as nothing more than a scattering of fields and farm land until the annual St. James's fair arrived to shake things up.

Otherwise known as the May Fair, this vibrant festival centred on and around what is now Shepherd’s Market, just north of Piccadilly. Performers and merchants came from across London to entertain revellers, which satiated the masses from 1686 up until 1764, when upper class residents successfully petitioned an end to frivolities as they claimed the fair lowered the tone of their increasingly affluent neighbourhood.

That neighbourhood was primarily founded through the marriage of 12 year old Mary Davies and Sir Thomas Grosvenor. Davies came from a family of shrivners who owned 500 acres of land west of the city, with 100 acres lying south of Oxford Street and east of Park Lane being particularly valuable to potential developers. Whilst building had already begun in the late 17th century, it was not until the couple’s son, Sir Richard Grosvenor, joined forces with surveyor Thomas Marlowe that today’s Mayfair truly began to take shape.

The first of the district’s three major squares arose in 1717, named Hanover Square after King George I, Elector of Hannover. A decade later, Mayfair was absorbed into the new parish of St. George Hanover Square, which stretched as far east as Old Bond Street and continued into Hyde Park to the west, with Oxford Street and Piccadilly providing the borders to the north and south. The Grosvenor family, later claiming the Dukes of Westminster titles, still owned a substantial part of the area, developing opulent residential quarters for the aristocracy surrounding Mayfair’s glorious centrepiece, Grosvenor Square.

Whilst the Grosvenors held the monopoly on the district’s northern estates, the equally prosperous Berkeley family were busy developing in the south, with the foundation of Berkeley Square and its surrounding grandiose residences. Throughout the 18th century, wealthy Londoners continued to flood to this new and attractive neighbourhood, owing to Mayfair’s greater expansion. The district remained a hotspot for the rich and famous up until the 1920s, as the financial crisis forced many inhabitants to move to the suburbs or relocate to America.

The Second World War witnessed a further shift in occupants, as many businesses headed to the area to escape the Blitz. The district retained its corporate edge until very recently, with the past two decades embracing something of a revival, replacing offices with luxurious family homes, top notch restaurants and deluxe boutiques, returning Mayfair to its former glamorous glory.



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FAQs about Mayfair in London


The main areas in London for the best London clubs are Mayfair and Soho. Shoreditch and East London are becoming increasing popular too.



Oxford Street is located in the borough of Westminster in central London.

Oxford Street can be considered to form part of the districts of Fitzrovia, Soho and Mayfair.



Mayfair is located in what is commonly known as the West End in central London.



If you are travelling to Mayfair by tube you are spoilt for choice in terms of tube lines and tube stations to choose from.



Berkeley Square is located in the London district of Mayfair, one of the most exclusive districts in London.

The nearest tube station is Green Park.



Oxford Street borders four different districts of London, Soho, Fitzrovia, Marylebone, and Mayfair.


Mayfair Shops, Bars, Restaurants, Hotels...


Explore Mayfair by browsing these categories

Eating Nightlife Shopping Sightseeing Accommodation Living Life Working Studying Health & Wellness Travel & Transport
Oxford Street Piccadilly Regent Street New Bond Street Burlington Arcade Park Lane Old Bond Street Albemarle Street Brook Street Berkeley Square Royal Arcade Audley Street Maddox Street Shepherd Market Heddon Street Carlos Place Dover Street Mount Street Berkeley Street Conduit Street


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Harrods Estates (Mayfair)
Harrods Estates (Mayfair)

61 Park Lane, Mayfair, London, W1K 1QF

From residential sales and lettings to property management and acquisitions Harrods Estates offer exclusive sought...Read more

Living Life Park Lane Explore Mayfair

Harry Winston (New Bond Street)
Harry Winston (New Bond Street)

171 New Bond Street, Mayfair, London, W1S 4RD

Inspired by the endless energy of New York, Harry Winston opened his doors in 1932, and began a process of...Read more

Shopping Women's Fashion New Bond Street Explore Mayfair

Harrys of London
Harrys of London

68-69 Burlington Arcade, London, W1J 0QU

Designed in London, we are influenced by technology and innovation, made in Europe, creating contemporary Shoes and...Read more

Shopping Burlington Arcade Explore Mayfair

Harvie &  Hudson
Harvie & Hudson

96/97 Jermyn Street, Mayfair, London, SW1Y 6JE

Harvie and Hudson, makers of men's shirts, clothing and accessories, on Jermyn Street has been under family ownership...Read more

Shopping Jermyn Street Explore Mayfair Men’s Fashion St James's

Haymarket Hotel
Haymarket Hotel

1 Suffolk Place, London, SW1Y 4HX

The Hotel is situated on the corner of Haymarket and Suffolk Place in the heart of London's theatre district. It is...Read more

Haymarket St James's Suffolk Place Explore Mayfair Eating Restaurants Accommodation Hotels

HD Rare & Unique
HD Rare & Unique

67 Burlington Arcade, London, W1J 0PA

HD Rare and Unique encases all of his philosophy into his name: HD as Davide Halevim, the great personality at the...Read more

Shopping Burlington Arcade Explore Mayfair

Health Club & Spa (at Claridges Hotel)
Health Club & Spa (at Claridges Hotel)

49 Brook Street, London, W1K 4HW

Located on the top floor of the hotel, our Health Club & Spa offers a tranquil and peaceful environment with...Read more

Living Life Health & Wellness Beauty Salons Gyms Health Spas Personal Trainers Brook Street Explore Mayfair Accommodation Hotels

Heartcore Fitness
Heartcore Fitness

22 Hilton Hotel Park Lane, Mayfair, London, W1K 1BE

The Heartcore Park Lane studio is located inside the the Hilton Park Lane, directly on Park Lane in the heart of...Read more

Living Life Gyms Park Lane Explore Mayfair Accommodation Hotels

Heddon Street Kitchen
Heddon Street Kitchen

3-9 Heddon Street, Mayfair, London, W1B 4BE

Gordon Ramsay's Heddon Street Kitchen is located just off Regent's Street, in the heart of the West End. Heddon...Read more

Eating Restaurants Heddon Street Nightlife Bars Cocktail Bars Explore Mayfair

Hélène Darroze (at the Connaught)
Hélène Darroze (at the Connaught)

The Connaught, Carlos Place, Mayfair, London, W1K 2AL

In the beautiful surroundings of Hélène Darroze’s two Michelin-starred restaurant at The Connaught, her lifelong...Read more

French Restaurants Carlos Place Mayfair Eating Restaurants Michelin Star Restaurants 2 Michelin Stars

Part of The Connaught

Hermes
Hermes

155 New Bond Street, Mayfair, London, W1S 2UA

In 1837 Thierry Hermes opened his workshop making the finest quality harnesses and saddles in the heart of...Read more

Men’s Fashion New Bond Street Explore Mayfair Shopping Women's Fashion

High (New Bond Street)
High (New Bond Street)

107 New Bond Street, Mayfair, London, W1S 1ED

At HIGH, the starting point is a great respect for tradition and craftsmanship, for beauty born utility. Functional...Read more

Shopping Women's Fashion New Bond Street Explore Mayfair

Hilton Hotel Green Park
Hilton Hotel Green Park

Half Moon Street, Mayfair, London, W1J 7BN

Hilton London Green Park offers warm hospitality within a fantastic Central London location; perfect for sightseeing,...Read more

Half Moon Street Explore Mayfair Accommodation Hotels

Hilton Hotel Park Lane
Hilton Hotel Park Lane

22 Park Lane, Mayfair, London, W1K 1BE

An icon of British hospitality since 1963, London Hilton on Park Lane was the very first Hilton to open in the UK —...Read more

Park Lane Explore Mayfair Approved Wedding Venues Accommodation Hotels

Home to: Galvin at Windows and Livingwell (Park Lane)

HMV (Oxford Street)
HMV (Oxford Street)

363 Oxford Street, Mayfair, London, W1C 2LA

HMV is a leading specialist retailer of music, film, games and technology products offering a wide selection of new...Read more

Shopping Sightseeing Oxford Street Explore Mayfair

Holiday Inn (Mayfair)
Holiday Inn (Mayfair)

3 Berkeley Street, Mayfair, London, W1J 8NE

A comfortable base in the heart of London’s theatre and shopping districts, within walking distance of many major...Read more

Accommodation Hotels Berkeley Street Explore Mayfair Eating Restaurants Berkeley Square

Holistic Motions Personal Training
Holistic Motions Personal Training

1st Floor, 12 Hay Hill, Mayfair, London, W1J 6DQ

Holistic Fitness programs are provided by the world’s best coaches, who work exclusively with you. We deliver...Read more

Living Life Personal Trainers Hay Hill Explore Mayfair

Hollister (Regent Street)
Hollister (Regent Street)

83-97 Regent Street , Mayfair, London, W1B 4EW

Women's fashion, Men's fashionRead more

Shopping Men’s Fashion Soho Women's Fashion Regent Street Explore Mayfair

Horne & Harvey
Horne & Harvey

23 Saint James's Street, London, SW1A 1HA

The only St James's Estate Agency, Horne & Harvey specialises in residential property sales and lettings in St...Read more

Living Life Working St James's Estate Agents St James's Street Explore Mayfair

Hotel Cafe Royal
Hotel Cafe Royal

68 Regent Street, Soho, London, W1B 4DY

This luxury hotel in London enjoys an unrivalled setting, where the elegance of Mayfair, energy of Soho and...Read more

Soho Explore Mayfair Accommodation Hotels Approved Wedding Venues

Hublot Boutique London (New Bond Street)
Hublot Boutique London (New Bond Street)

31 New Bond Street , Mayfair, London, W1S 2RW

In 1980 Carlo Crocco created the Hublot watch featuring a gold case and natural rubber strap. For the first time in...Read more

Shopping Living Life Men’s Fashion New Bond Street Explore Mayfair

Hugo Boss (New Bond Street)
Hugo Boss (New Bond Street)

122 New Bond Street, London, W1S 1DT

HUGO BOSS is one of the leading international fashion and lifestyle groups that offers a versatile range of products...Read more

Shopping Men’s Fashion New Bond Street Explore Mayfair

Hugo Boss (Regent Street)
Hugo Boss (Regent Street)

178-180 Regent Street, Soho, London, W1B 5TW

HUGO BOSS is one of the leading international fashion and lifestyle groups that offers a versatile range of products...Read more

Shopping Mayfair Men’s Fashion Women's Fashion Regent Street Soho

Hush
Hush

Lancashire Court, 8 Brook Street, Mayfair, London, W1S 1EY

Tucked away in a hidden courtyard in the historic heart of Mayfair, Hush remains one of Londons favourite dining...Read more

Eating Restaurants Brook Street Lancashire Court Nightlife Bars Cocktail Bars Explore Mayfair Approved Wedding Venues

Icebar London
Icebar London

31-33 Heddon Street, Mayfair, London, W1B 4BN

ICEBAR LONDON is operated in 40 minute time slots and you will be given a designer thermal cape with a hood to keep...Read more

Nightlife Bars Heddon Street Explore Mayfair Eating Restaurants

Page 8 of 20 (showing 25 listings from a total of 500)

Areas & Streets Near Mayfair

Listings Near Mayfair

Savile Club
Savile Club

69 Brook Street, London, W1K 4ER

0.08km

(Approved Wedding Venue)Read more

Approved Wedding Venues

Mount Street Printers And Stationers
Mount Street Printers And Stationers

4 Mount Street, London, W1K 3ND

0.08km

Since 1981 Mount Street Printers have produced bespoke stationery in the heart of Mayfair. The location of our shop...Read more

Royal Warrant Holders

R. Twining And Company
R. Twining And Company

10 Grosvenor Street, London, W1K 4BJ

0.09km

Twinings, the home of British tea and herbal infusions, with over 300 years of expertise. All our recipes are...Read more

Royal Warrant Holders

Jenny Packham
Jenny Packham

3a Carlos Place, London, WIK 3AN

0.11km

Described as 'The Queen of the Red Carpet Gown' by Vogue, Jenny Packham's flagship ready-to-wear boutique is now...Read more

Shopping Carlos Place

Aspinal of London (Brook Street)
Aspinal of London (Brook Street)

25 Brook Street, Westminster, London, W1K 4HB

0.12km

Aspinal of London is founded on the fundamental premise of offering our customers the most beautiful objects of...Read more

Shopping Men’s Fashion Women's Fashion Brook Street

Handel House Museum
Handel House Museum

25 Brook Street, London, W1K 4HB

0.12km

Handel House was home to Handel from 1723 until 1759. It is here Handel composed many of his famous works, such as...Read more

Explore Sightseeing Museums Brook Street

Handel House Museum
Handel House Museum

Handel House Museum, 25 Brook Street, London, W1K 4HB

0.12km

18th century period townhouse, home of baroque composer George Frideric HandelRead more

Museums Tourist Attractions Sightseeing Historic Houses

London Marriott Hotel (Grosvenor Square)
London Marriott Hotel (Grosvenor Square)

84 Duke Street, London, W1K

0.15km

(Approved Wedding Venue)Read more

Approved Wedding Venues

Jack Barclay
Jack Barclay

18 Berkeley Square, London, W1J 6AE

0.16km

Established in 1927, Jack Barclay is the world’s oldest and most famous Bentley dealer. We are extremely proud to be...Read more

Royal Warrant Holders Berkeley Square

Holland & Holland
Holland & Holland

33 Bruton Street, London, W1J 6QZ

0.16km

Since 1835, the name Holland & Holland has been recognised as the benchmark of excellence throughout the world of...Read more

Royal Warrant Holders

H.R. Higgins (Coffee-Man)
H.R. Higgins (Coffee-Man)

79 Duke Street, London, W1K 5AS

0.16km

H R Higgins (Coffee-man) Ltd was founded in 1942, and is a third-generation family business with a retail shop in...Read more

Royal Warrant Holders

Spaghetti House (Duke Street)
Spaghetti House (Duke Street)

74 Duke Street, Marylebone, London, W1K 6JZ

0.19km

Spaghetti House Duke Street located on the edge of Mayfair, nestled between Oxford Street and Grosvenor Square,...Read more

Duke Street Italian Restaurants Eating Pizza Restaurants Mediterranean Restaurants Marylebone

Frank Smythson
Frank Smythson

24-25 New Bond Street, London, W1S 2RN

0.2km

Established in 1887, Smythson represents more than 125 years of British luxury leather goods at their most refined....Read more

Royal Warrant Holders

Zara (61 Oxford Street)
Zara (61 Oxford Street)

61 Oxford Street, Soho, London, W1D 2EH

0.2km

Zara is a Spanish clothing and accessories retailer. The company was founded in 1975 by Amancio Ortega and Rosalía...Read more

Shopping Men’s Fashion Women's Fashion Oxford Street Soho

C. John (Rare Rugs)
C. John (Rare Rugs)

43a South Audley Street, London, W1K 2PU

0.2km

Dealers in decorative, antique rugs, carpets and tapestries dating from the 17th century to the present time. Our...Read more

Royal Warrant Holders

Mayfair Library
Mayfair Library

25 South Audley Street, London, W1K 2PB

0.21km

(Approved Wedding Venue)Read more

Approved Wedding Venues

Monsoon (Oxford Street West) (Accessorize & Monsoon Children)
Monsoon (Oxford Street West) (Accessorize & Monsoon Children)Top Pick

324 Oxford Street, Marylebone, London, W1C 1JA

0.22km

Accessorize & Monsoon Children store on Oxford Street.Read more

Oxford Street Shopping Women's Fashion Apparel & Accessories Shops Baby, Toddler & Children Shops

Disney Store (Oxford Street)
Disney Store (Oxford Street)Top Pick

350-352 Oxford Street, Paddington, London, W1C 1JH

0.22km

Only Disney related items, many of them exclusive. Disney Store London, offers the latest official Disney, Marvel and...Read more

Shopping Oxford Street Toys & Games Shops Baby, Toddler & Children Shops

Mansour
Mansour

55 South Audley Street, London, W1K 2BL

0.22km

Mansour is the world's finest purveyor of antique, museum-quality rugs, carpets and tapestries. Mansour brings...Read more

Royal Warrant Holders

Nicole Farhi Home
Nicole Farhi Home

25 Conduit Street, London, W1S 2XU

0.23km

Nicole Farhi home collection includes textiles, ceramics and glass, one-off antiques, raw fabrics, natural hues and...Read more

Shopping Conduit Street

French Connection
French Connection

396 Oxford Street, Marylebone, London, W1C 1JX

0.23km

Founded in 1972 by Stephen Marks, French Connection set out to create well-designed fashionable clothing that...Read more

Shopping Marylebone Men’s Fashion Women's Fashion Oxford Street

Fossil (Debenhams)
Fossil (Debenhams)

334-348 Oxford Street, London, W1C IHY

0.23km

Fossil is a designer and manufacturer of clothing and accessories, primarily watches and jewelry, but also...Read more

Shopping Marylebone Men’s Fashion Women's Fashion Oxford Street

The Pen Shop (at Debenhams)
The Pen Shop (at Debenhams)

334-348 Oxford Street London W1C 1JG, Marylebone, London

0.23km

The Pen Shop has a long and distinguished history in the sales of fine writing, dating back to 1858 when T & G...Read more

Shopping Marylebone Oxford Street

Dorothy Perkins (Oxford Street)
Dorothy Perkins (Oxford Street)

334/348 Oxford Street, Marylebone, London, W1C 1JG

0.23km

Established over 90 years ago, Dorothy Perkins is now one of the biggest fashion retailers in the country, with...Read more

Shopping Marylebone Women's Fashion Oxford Street

Garrard & Co
Garrard & Co

24 Albemarle Street, London, W1S 4AS

0.24km

First commissioned in 1735 by Frederick, Prince of Wales, Garrard has had the honour of working closely with the...Read more

Royal Warrant Holders