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Introducing Armani Exchange...
The Armani Exchange store is the largest store to date worldwide.
Launched in 1991, Armani Exchange is aimed at a new generation of fast fashion consumers, offering a collection inspired by urban lifestyle and music culture, providing a look that while on trend, provides enough scope for the customer to let their individuality shine through.
Giorgio Armani himself says of the brand:
"Armani Exchange has become one of our most dynamic collections with its own unique identity and an ever-growing base of young customers who enjoy the idea of fast-fashion."
Ensuring that Armani Exchange remains one step ahead of the rest of the fashion pack. This new concept includes a luminous portal at the entrance to the store made of translucent back-painted glass and marked with the A/X logo. Further inside, there is a ten foot high video wall, the content of which changes regularly to depict the latest seasonal collections.