Beards (Mayfair)

Founded in 1804, Beards is one of the oldest Jewellery Houses in England. Originally established under the family name, Waite and Sons, the business outgrew its first store on the High Street, Cheltenham, leading to the purchase R.F.Beard, a local silverware business, in the 1930’s. Taking both its namesake and its cornerstone location on Cheltenhams Promenade, Beards has since grown to become synonymous with outstanding quality, service and style.

Still family run to this day, Angela Rose and her son, Alex Rose, represent the fifth and six generations to drive the business forward.

“At Beards, our vision is to take the ordinary and make it extraordinary. We aim to provide our clients with a service that is personal, and to create pieces that are expertly crafted and beautifully unique. Together, we want to make the special moments in life truly memorable