Shopping Burlington Arcade Explore London Mayfair
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CIRO was established in 1917 and continues its reputation for high quality imitation jewellery and pearls. Having started out as a mail order company selling costume jewellery, clip on earrings, and cultured pearls, with the launch of the imitation pearl in the 1920s CIRO became a much sought after brand with the elegant flapper girls and early film stars.
Always with an eye on the latest advances, CIRO were keen to adopt cubic zirconia in the 1970s when a breakthrough in technology meant it became difficult for the naked eye to differentiate between synthetic stones and diamonds. CIRO's classic collections, embodying timeless and ladylike glamour, now sit alongside must-have fashion pieces with their pieces regularly featured on the pages of glossy magazines.
CIRO's flagship store is located on the prestigious Burlington Arcade in the heart of London, where they proudly rub shoulders with some of the finest jewellers in the world. Best known for their premium quality sterling silver and cubic zirconia jewellery, a wide selection of pearls, and fashion pieces, CIRO remains affordably extravagant. Whether you are gifting someone you love or treating yourself, all jewellery is beautifully presented to ensure every item is truly special.