The Bike Rooms
Shopping St James's Regent Street
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Introducing The Bike Rooms...
The Bike Rooms is host to the finest and most in depth collection of some of the world’s most iconic cycling brands. Cycling has entered a new modern era and our stores are designed to reflect this.
Whether you are a beginner or at elite level, we aim to give our customers the perfect in-store experience, presenting the finest bikes, apparel and accessories on the planet whilst sharing the value of our expertise and experience.
Our team will ensure that you are correctly advised for size with your bike, your clothing, your headwear and so on. You can even watch your bike being built or repaired in our open plan workshop with highly experienced and knowledgeable mechanics…it’s all part of your experience!