Brown rice with less fuss.Experience a new type of Japanese brown rice with Toyo Rice's milled brown rice. Using the newest milling technology, this rice has been milled to remove just the outermost layer or waxy hull, leaving all the edible layers intact and give the same texture and moisture as white rice while retaining the essential nutrients of brown rice. Resulting in a reduction of calories of about 30%, this is not only a healthy rice, but less hassle since you don't need to rinse it. Just cook it straight away like other rinse free white rices.