Aquascutum (Soho)

Aquascutum are one of the leaders of cutting edge style. This classic British brand, with Joanna Sykes at the helm, has taken inspiration from its 150-year heritage and reworked it for the 21st century with breathtaking results.’, has taken inspiration from their 150-year heritage and reworked it for the 21st century with breathtaking results.

Having always been renowned for quality, the label has undergone something of a transformation in recent years, establishing itself firmly as a stylish luxury superbrand for both men and women, while still maintaining its traditional values.

GQ editor Dylan Jones said of the changes to the English favourite, "the new collections won't scare the core base customer and will also bring in potential new customers".