Guide to... Shopping in Style in Fitzrovia
Fitzrovia is arguably as known for restaurants but with Oxford Street, Regent Street, and Tottenham Court Road forming three of the four sides of Fitzrovia that is in some ways surprising.
In terms of fashion there is Top Shop; Nike Town. In terms of electronics shops, well Tottenham Court Road is legendary for its bargain TVs and cameras.
Top Categories Within Fitzrovia Shopping
Women's Fashion (Fitzrovia) Men’s Fashion (Fitzrovia) Food, Beverages & Tobacco Shops (Fitzrovia) Supermarkets (Fitzrovia) Shoe Shops (Fitzrovia) Markets (Fitzrovia) Gift Shops (Fitzrovia) Mobile Phone Shops (Fitzrovia) Baby, Toddler & Children Shops (Fitzrovia) Watch & Jewellery Shops (Fitzrovia)
Schuh (Oxford Circus)Top Pick
Schuh (pronounced 'shoe') is a United Kingdom-based high street and internet branded footwear retailer. "Schuh" is...Read more
Shopping Oxford Street Fitzrovia Men’s Fashion Women's Fashion Apparel & Accessories Shops Baby, Toddler & Children Shops Shoe Shops Oxford Circus

The Body Shop (374 Oxford Street)Top Pick
The Body Shop is the original, natural and ethical beauty brand, with over 2,500 stores in over 60 markets worldwide....Read more

Ann Summers (Oxford Street)
Ann Summers is a UK-based adult retailer, specialising in sex toys and lingerie, with over 140 high street stores in...Read more
Shopping Women's Fashion Oxford Street Fitzrovia Tottenham Court Road Adult Shops

Claire's (Oxford Street)
We are one of the world’s leading specialty retailers of fashionable jewelry and accessories for young women, teens,...Read more
Shopping Oxford Street Fitzrovia Women's Fashion Apparel & Accessories Shops

Currys / Currys.digital (Oxford Street)
Currys Digital is an electrical retailer in the United Kingdom owned by Dixons Carphone. With its origins in a...Read more

Flying Tiger
All your funny, useful things for all year round.Read more

H&M (Oxford Street - East)
H&M offers fashion and quality at competitive prices with a broad and varied selection for women, men, teens and...Read more
Shopping Men’s Fashion Women's Fashion Oxford Street Fitzrovia

Holland & Barrett (Oxford Street)
Holland and Barrett is the UK's leading retailer of vitamins, minerals and herbal supplements. Our stores are a...Read more

Maplin (Tottenham Court Road)

O2 (134 Oxford Street)
Telefónica UK Limited (trading as O2 – stylised as O2) is a telecommunications services provider in the United...Read more

Office (Oxford Street)
OFFICE is a firm favourite with the fashion-pack. Both the men's and women's ranges encompass the whole style...Read more
Shopping Men’s Fashion Women's Fashion Oxford Street Fitzrovia Baby, Toddler & Children Shops Shoe Shops

Parkers Dry Cleaners
Dry cleaners offering cleaning services for clothes and textiles.Read more

PC World (Tottenham Court Road)
Opening Times:Monday: 9am - 8pmTuesday: 9am - 8pmWednesday: 9am - 8pmThursday: 9am - 8pmFriday:...Read more

Primark (Fitzrovia)
Women's fashion & Men's fashion & Home & BeautyRead more
Shopping Men’s Fashion Women's Fashion Oxford Street Fitzrovia

Rivet & Hide
Men's store selling rare denim, clothes and accessories.Read more

Sainsburys (Tottenham Court Road)
The Sainsbury Archive documents the history of one of the nation's oldest retailers from when it was founded in...Read more

Sports World
The Group commenced trading as a single store in Maidenhead, founded by Mike Ashley in 1982. We have now expanded to...Read more
Shopping Oxford Street Fitzrovia Men’s Fashion Sporting Goods Shops Shoe Shops

Tesco (Goodge Street)
Supermarket selling fresh produce and other groceries.Read more

Tesco Express (Tottenham Court Road)
GroceriesRead more


The Pharmacy at Mayfair
Situated in Shepherd Market, the Phamacy at Mayfair provides a warm and friendly service, tailored to your individual...Read more
Living Life Shopping Fitzrovia Shepherd Market Explore London Mayfair

Topman (Oxford Street)
Topman is the stand-alone fashion business counterpart of Topshop that caters exclusively to men’s clothing. A part...Read more

Urban Outfitters
Urban Outfitters is a global retailer with a boutique approach. Does that sound like a contradiction? How about...Read more
Shopping Men’s Fashion Women's Fashion Oxford Street Fitzrovia

Zack's London Eye Clinic
Award winning and independent opticians.Read more
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H&M (Regent Street)Top Pick
The H&M group reaches fashion fans across the globe and has come a long way since the first Hennes store opened...Read more

Hotel Chocolat (Old Compton Street)Top Pick
Our unique concept Our cafes are a new concept that brings together everything we do under one roof – from cocoa...Read more
Cafes & Coffee Shops Old Compton Street Soho Eating Shopping

Monsoon (Oxford Street West) (Accessorize & Monsoon Children)Top Pick
Accessorize & Monsoon Children store on Oxford Street.Read more
Oxford Street Shopping Women's Fashion Apparel & Accessories Shops Baby, Toddler & Children Shops

Guess (Regent Street)Top Pick
Women's wear & accessories & jewelleryRead more

Disney Store (Oxford Street)Top Pick
Only Disney related items, many of them exclusive. Disney Store London, offers the latest official Disney, Marvel and...Read more
Shopping Oxford Street Toys & Games Shops Baby, Toddler & Children Shops

Vivienne WestwoodTop Pick
With a design record spanning over 40 years, beginning with punk rock in the 1970s, Vivienne Westwood's designs have...Read more
Conduit Street Explore London Mayfair Shopping Women's Fashion


Burberry (Regent Street)Top Pick
Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and...Read more
Shopping Men’s Fashion Women's Fashion Regent Street Explore London Mayfair Royal Warrant Holders

Burberry (New Bond Street)Top Pick
Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and...Read more
Shopping Men’s Fashion Women's Fashion New Bond Street Explore London Mayfair Royal Warrant Holders

Michael Kors (James Street) Top Pick
Watches & Accessories & Handbags & Shoes Read more


Jones Bootmaker (Jermyn Street)Top Pick
The company was established in 1857 and currently has over 80 branches throughout the UK. The company has expanded...Read more

PenhaligonsTop Pick
Penhaligon's 147 year heritage is at the heart of everything we do, creating innovative fragrances that tell a story,...Read more
Shopping Piccadilly Burlington Arcade Explore London Mayfair

Mountain WarehouseTop Pick
At Mountain Warehouse we have been developing the very best outdoor gear for all the family since 1997.Unlike other...Read more

Alexander McQueen (Old Bond Street)Top Pick
Alexander McQueen brand was founded by designer Alexander McQueen in 1992. It was the suggestion of Isabella Blow...Read more
Shopping Men’s Fashion Women's Fashion Old Bond Street Explore London Mayfair

Fortnum & Mason (Piccadilly)Top Pick
A fixture in Piccadilly since 1707, Fortnum's is an essential London destination for all in search of extraordinary...Read more
Shopping St James's Piccadilly Explore London Mayfair Royal Warrant Holders
Home to: The Gallery (at Fortnum & Mason), The Diamond Jubilee Tea Salon (at Fortnum & Mason), The Parlour (at Fortnum & Mason), The Wine Bar (at Fortnum & Mason), 3 & 6 Bar (at Fortnum & Mason) and 45 Jermyn St (at Fortnum & Mason)

Ryman (Regent Street)Top Pick
In the October of 1893, a young Henry Ryman flipped over the ‘Open’ sign to his brand new shop on Great Portland...Read more
Shopping St James's Regent Street Working Office Supply Shops

Boggi (Jermyn Street)Top Pick
Since 1939, men’s clothing brand Boggi Milano has worked to create contemporary men's fashion designs, taking care of...Read more

Burberry (Brompton Road)Top Pick
Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and...Read more
Shopping Knightsbridge Royal Warrant Holders Women's Fashion Brompton Road


YMCA (Goodge Street)
Charity store selling clothing, books, CDs, DVDs, shoes, bric-a-brac and new goods.Read more

Diva Corsets
Making a range of fashionable corsets in recent colours and fabrics using traditional methods of construction.Read more

Vodafone (Oxford Street - West)
Vodafone made the UK's first mobile call at a few minutes past midnight on 1 January 1985. Within fifteen years, the...Read more

The Body Shop (66 Oxford Street)
Our story started in Brighton, England in 1976. There our founder Dame Anita Roddick began mixing her own products...Read more

Samsung Experience Store (Oxford Street)
The Samsung Experience Store on Oxford Street is one of Samsung's flagship shops. It is open from 9am until 9pm from...Read more
Shopping Oxford Street Soho Regent Street Tottenham Court Road Electronics Shops
Map of Shopping in Fitzrovia

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map for shopping in Fitzrovia
FAQs about Fitzrovia and Shopping in London
Oxford Street borders four different districts of London, Soho, Fitzrovia, Marylebone, and Mayfair .
Oxford Street is located in the borough of Westminster in central London.
Oxford Street can be considered to form part of the districts of Fitzrovia, Soho and Mayfair .
Oxford Street is home to approximately 300 shops including many famous brands. Some of the most well known shops include: Selfridges, TopShop, Disney Store, Zara, O2, Nike Town, Marks & Spencer, The Body Shop, John Lewis, Pandora and many more.
For a full list of shops on Oxford Street see the Oxford Street shopping section of our website here: https://loveoxfordstreet.com/oxford-street/guide
Selfridges is one of the most famous department stores in London and well worth a visit if you are in central London. It is easy to find. It is located at 400 Oxford Street, close to Bond Street tube station.
For a map showing the location of Selfridges visit: https://loveoxfordstreet.com/oxford-street/map
For help getting to Oxford Street visit: https://loveoxfordstreet.com/oxford-street/location/
Central London has many fantastic shopping streets crammed with all manner of shops selling goodies you never even knew you needed until you see them.
Jermyn Street is a particularly good example of this, when construction work is not going on - which is almost never - it is one of the most beautiful streets in St James's lined with exclusive shops selling men's clothing and male grooming products - silver cut-throat razors and the like.
Oxford Street is perhaps the most famous shopping street in London if not the World with approximately three hundred shops squeezed in to a 2km long road.
Regent Street which crosses Oxford Street is arguably as well known, at least to Monopoly fans. Regent Street is home to the flagship Apple store in London; Burberry's flagship store; and of course the kids' favourite, the World famous Hamley's Toy Store.
Another famous London shopping street which meets Oxford Street is Bond Street (comprising of Old Bond Street and New Bond Street). It is a true fashion mecca housing flagship stores by Chanel, Gucci, Louis Vuitton, Bottega Veneta, and many other leading fashion brands.
You can view a list of shops in Covent Garden, including information about offers, by viewing our Covent Garden shopping guide (https://forbidden.london/london-guide/covent-garden/shopping-in-style#businesses)
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