Guide to Mayfair in London

Believed to be an ancient haunt of the Romans, London’s most exclusive district has come a long way since its humble beginnings. Mayfair began life in the modern era as nothing more than a scattering of fields and farm land until the annual St. James's fair arrived to shake things up.

Otherwise known as the May Fair, this vibrant festival centred on and around what is now Shepherd’s Market, just north of Piccadilly. Performers and merchants came from across London to entertain revellers, which satiated the masses from 1686 up until 1764, when upper class residents successfully petitioned an end to frivolities as they claimed the fair lowered the tone of their increasingly affluent neighbourhood.

That neighbourhood was primarily founded through the marriage of 12 year old Mary Davies and Sir Thomas Grosvenor. Davies came from a family of shrivners who owned 500 acres of land west of the city, with 100 acres lying south of Oxford Street and east of Park Lane being particularly valuable to potential developers. Whilst building had already begun in the late 17th century, it was not until the couple’s son, Sir Richard Grosvenor, joined forces with surveyor Thomas Marlowe that today’s Mayfair truly began to take shape.

The first of the district’s three major squares arose in 1717, named Hanover Square after King George I, Elector of Hannover. A decade later, Mayfair was absorbed into the new parish of St. George Hanover Square, which stretched as far east as Old Bond Street and continued into Hyde Park to the west, with Oxford Street and Piccadilly providing the borders to the north and south. The Grosvenor family, later claiming the Dukes of Westminster titles, still owned a substantial part of the area, developing opulent residential quarters for the aristocracy surrounding Mayfair’s glorious centrepiece, Grosvenor Square.

Whilst the Grosvenors held the monopoly on the district’s northern estates, the equally prosperous Berkeley family were busy developing in the south, with the foundation of Berkeley Square and its surrounding grandiose residences. Throughout the 18th century, wealthy Londoners continued to flood to this new and attractive neighbourhood, owing to Mayfair’s greater expansion. The district remained a hotspot for the rich and famous up until the 1920s, as the financial crisis forced many inhabitants to move to the suburbs or relocate to America.

The Second World War witnessed a further shift in occupants, as many businesses headed to the area to escape the Blitz. The district retained its corporate edge until very recently, with the past two decades embracing something of a revival, replacing offices with luxurious family homes, top notch restaurants and deluxe boutiques, returning Mayfair to its former glamorous glory.



Useful Mayfair Links

Map of Mayfair in London

Click the map image above to load the
map for Mayfair in London

Mayfair on our Blog

Click here for more articles
about living a great life in London from our London blog

Mayfair Photos

Mayfair Videos

FAQs about Mayfair in London


The main areas in London for the best London clubs are Mayfair and Soho. Shoreditch and East London are becoming increasing popular too.



Oxford Street is located in the borough of Westminster in central London.

Oxford Street can be considered to form part of the districts of Fitzrovia, Soho and Mayfair.



Mayfair is located in what is commonly known as the West End in central London.



If you are travelling to Mayfair by tube you are spoilt for choice in terms of tube lines and tube stations to choose from.



Berkeley Square is located in the London district of Mayfair, one of the most exclusive districts in London.

The nearest tube station is Green Park.



Oxford Street borders four different districts of London, Soho, Fitzrovia, Marylebone, and Mayfair.


Mayfair Shops, Bars, Restaurants, Hotels...


Explore Mayfair by browsing these categories

Eating Nightlife Shopping Sightseeing Accommodation Living Life Working Studying Health & Wellness Travel & Transport
Oxford Street Piccadilly Regent Street New Bond Street Burlington Arcade Park Lane Old Bond Street Albemarle Street Brook Street Berkeley Square Royal Arcade Audley Street Maddox Street Shepherd Market Heddon Street Carlos Place Dover Street Mount Street Berkeley Street Conduit Street


Area of London: (select all / unselect all)

Categories: (select all / unselect all)

Alexander McQueen (Old Bond Street)
Alexander McQueen (Old Bond Street)Top Pick

4-5 Old Bond Street, Mayfair, London, W1S 4PD

Alexander McQueen brand was founded by designer Alexander McQueen in 1992. It was the suggestion of Isabella Blow...Read more

Shopping Men’s Fashion Women's Fashion Old Bond Street Explore Mayfair

Browns (Mayfair)
Browns (Mayfair)Top Pick

47 Maddox Street, Mayfair, London, W1S 2PG

The Browns building in Mayfair was originally Wells & Co, a high-end gentlemen’s outfitters. (We believe that Winston...Read more

Eating Restaurants Bars British Restaurants Maddox Street Explore Mayfair

Burberry (New Bond Street)
Burberry (New Bond Street)Top Pick

21-23 New Bond Street, Mayfair, London, W1S 2RE

Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and...Read more

Shopping Men’s Fashion Women's Fashion New Bond Street Explore Mayfair Royal Warrant Holders

Burberry (Regent Street)
Burberry (Regent Street)Top Pick

121 Regent Street, Mayfair, London, W1B 4TB

Established in 1856, Burberry is a global British luxury brand with a heritage of innovation, craftsmanship and...Read more

Shopping Men’s Fashion Women's Fashion Regent Street Explore Mayfair Royal Warrant Holders

Drama Park Lane
Drama Park LaneTop Pick

35 Hertford Street, Mayfair, London, W1J 7SD

Drama Park Lane replaced Whisky Mist. One of the most exclusive clubs in London, Drama attracts a high-end crowd and...Read more

Nightlife Mayfair Nightclubs

Guess (Regent Street)
Guess (Regent Street)Top Pick

160 Regent Street, London, W1B 5SP

Women's wear & accessories & jewelleryRead more

Shopping Mayfair Soho Women's Fashion Regent Street

Mahiki
Mahiki MayfairTop Pick

1 Dover Street, Mayfair, London, W1S 4LD

Mahiki is an exclusive tropical Tiki themed paradise in Mayfair London.Read more

Nightlife Mayfair Nightclubs Dover Street Themed Bars

Mountain Warehouse
Mountain WarehouseTop Pick

15 Regent Street, London, SW1Y 4LR

At Mountain Warehouse we have been developing the very best outdoor gear for all the family since 1997.Unlike other...Read more

Shopping Regent Street Mayfair Shoe Shops

Penhaligons
PenhaligonsTop Pick

16-17 Burlington Arcade, London, W1J 0PL

Penhaligon's 147 year heritage is at the heart of everything we do, creating innovative fragrances that tell a story,...Read more

Shopping Piccadilly Burlington Arcade Explore Mayfair

Post Office (Albemarle Street)
Post Office (Albemarle Street)Top Pick

43-44 Albemarle Street, Mayfair, London, W1S 4TA

//   Opening Times: Monday: 9am - 6pmTuesday: 9am - 6pmWednesday: 9am - 6pmThursday: 9am - 6pmFriday: 9am...Read more

Living Life Working Albemarle Street Explore Mayfair

Sketch
SketchTop Pick

9 Conduit Street, Mayfair, London, W1S 2XG

The triple dream of launching a centre, a “lieu” or destination place, for food, art and music has been realised by...Read more

Bars Conduit Street Mayfair Eating Restaurants Approved Wedding Venues Michelin Star Restaurants 2 Michelin Stars

Cuckoo Club
The Cuckoo ClubTop Pick

Swallow Street, Mayfair, London, W1B 4EZ

The Cuckoo Club has brought rock chic to London in the most elegant, glamorous way imaginable. This private members...Read more

Nightlife Mayfair Nightclubs

Vivienne Westwood
Vivienne WestwoodTop Pick

44 Conduit Street, Mayfair, London, W1S 2YL

With a design record spanning over 40 years, beginning with punk rock in the 1970s, Vivienne Westwood's designs have...Read more

Conduit Street Explore Mayfair Shopping Women's Fashion

Vodafone Store  (Piccadilly)
Vodafone Store (Piccadilly)Top Pick

168 Piccadilly, Mayfair, London, W1J 9EQ

We were the world’s first mobile network operator to achieve BS 25999 Business Continuity Certification of our 3G...Read more

Living Life Working Piccadilly St James's Mayfair Mobile Phone Shops

28°-50°
28°-50°

17-19 Maddox Street, Mayfair, London, W1S 2QH

If you love great food and wine, you'll love 28°-50°. The 28°-50° Wine Workshop & Kitchen concept takes the...Read more

Eating Restaurants Maddox Street Nightlife Bars Cocktail Bars Explore Mayfair

34 Mayfair
34 Mayfair

34 Grosvenor Square, Mayfair, London, W1K 2HD

You will find 34 Mayfair just off Grosvenor Square (with the entrance on South Audley Street), in the heart of...Read more

Eating Restaurants Grosvenor Square Explore Mayfair

4 Mayfair Club
4 Mayfair Club

4 Mill Street, Mayfair, London, W1S 2AX

Tucked away in the heart of Mayfair, No 4 Mayfair is one of the relatively new gentlemen’s clubs in the borough....Read more

Living Life Nightlife Gentlemen's Clubs Strip Clubs Mill Street Explore Mayfair

45 Park Lane
45 Park Lane

45 Park Lane, Mayfair, London, W1K 1PN

45 Park Lane is sophisticated yet full of life, the hotel basks in an enviable location in London’s elegant Mayfair...Read more

Accommodation Hotels Park Lane Explore Mayfair Eating Restaurants Approved Wedding Venues

Home to: CUT (at 45 Park Lane)

50 Mayfair
50 Mayfair

50 Dover Street, Mayfair, London, W1S 4NY

Step into London’s first one of a kind entertainment experience, an oasis of luxury and refinement, in the heart of...Read more

Nightlife Mayfair Nightclubs

Accessorize (Green Park / Piccadilly)
Accessorize (Green Park / Piccadilly)

72 Piccadilly, Mayfair, London, W1J 8HP

Accesorize is devoted to bringing the most exciting and eclectic products to the high street. With its own in-house...Read more

Shopping Piccadilly Explore Mayfair

Al Hamra Restaurant
Al Hamra Restaurant

31-33 Shepherd Market, Mayfair, London, W1J 7PT

We, at the Al Hamra Restaurant aim to reach out to the West by shortening the divide with the introduction of our...Read more

Shepherd Market Mayfair Eating Restaurants Lebanese Restaurants

Al Sultan Restaurant
Al Sultan Restaurant

51-52 Hertford Street, Mayfair, London, W1J 7ST

Opened in 1986 in the heart of Mayfair, Al Sultan opened as one of the first Lebanese restaurants in London. All...Read more

Hertford Street Mayfair Eating Restaurants Lebanese Restaurants

Alain Ducasse (at The Dorchester)
Alain Ducasse (at The Dorchester)

53 Park Lane, Mayfair, London, W1K 1QA

Alain Ducasse is one of the world’s most decorated chefs. Known not only for his incomparable French cuisine, Alain...Read more

Eating Restaurants French Restaurants Park Lane Mayfair Michelin Star Restaurants 3 Michelin Stars

Part of The Dorchester Hotel

Page 1 of 20 (showing 25 listings from a total of 500)

Areas & Streets Near Mayfair

Listings Near Mayfair

Savile Club
Savile Club

69 Brook Street, London, W1K 4ER

0.08km

(Approved Wedding Venue)Read more

Approved Wedding Venues

Mount Street Printers And Stationers
Mount Street Printers And Stationers

4 Mount Street, London, W1K 3ND

0.08km

Since 1981 Mount Street Printers have produced bespoke stationery in the heart of Mayfair. The location of our shop...Read more

Royal Warrant Holders

R. Twining And Company
R. Twining And Company

10 Grosvenor Street, London, W1K 4BJ

0.09km

Twinings, the home of British tea and herbal infusions, with over 300 years of expertise. All our recipes are...Read more

Royal Warrant Holders

Jenny Packham
Jenny Packham

3a Carlos Place, London, WIK 3AN

0.11km

Described as 'The Queen of the Red Carpet Gown' by Vogue, Jenny Packham's flagship ready-to-wear boutique is now...Read more

Shopping Carlos Place

Aspinal of London (Brook Street)
Aspinal of London (Brook Street)

25 Brook Street, Westminster, London, W1K 4HB

0.12km

Aspinal of London is founded on the fundamental premise of offering our customers the most beautiful objects of...Read more

Shopping Men’s Fashion Women's Fashion Brook Street

Handel House Museum
Handel House Museum

25 Brook Street, London, W1K 4HB

0.12km

Handel House was home to Handel from 1723 until 1759. It is here Handel composed many of his famous works, such as...Read more

Explore Sightseeing Museums Brook Street

Handel House Museum
Handel House Museum

Handel House Museum, 25 Brook Street, London, W1K 4HB

0.12km

18th century period townhouse, home of baroque composer George Frideric HandelRead more

Museums Tourist Attractions Sightseeing Historic Houses

London Marriott Hotel (Grosvenor Square)
London Marriott Hotel (Grosvenor Square)

84 Duke Street, London, W1K

0.15km

(Approved Wedding Venue)Read more

Approved Wedding Venues

Jack Barclay
Jack Barclay

18 Berkeley Square, London, W1J 6AE

0.16km

Established in 1927, Jack Barclay is the world’s oldest and most famous Bentley dealer. We are extremely proud to be...Read more

Royal Warrant Holders Berkeley Square

Holland & Holland
Holland & Holland

33 Bruton Street, London, W1J 6QZ

0.16km

Since 1835, the name Holland & Holland has been recognised as the benchmark of excellence throughout the world of...Read more

Royal Warrant Holders

H.R. Higgins (Coffee-Man)
H.R. Higgins (Coffee-Man)

79 Duke Street, London, W1K 5AS

0.16km

H R Higgins (Coffee-man) Ltd was founded in 1942, and is a third-generation family business with a retail shop in...Read more

Royal Warrant Holders

Spaghetti House (Duke Street)
Spaghetti House (Duke Street)

74 Duke Street, Marylebone, London, W1K 6JZ

0.19km

Spaghetti House Duke Street located on the edge of Mayfair, nestled between Oxford Street and Grosvenor Square,...Read more

Duke Street Italian Restaurants Eating Pizza Restaurants Mediterranean Restaurants Marylebone

Frank Smythson
Frank Smythson

24-25 New Bond Street, London, W1S 2RN

0.2km

Established in 1887, Smythson represents more than 125 years of British luxury leather goods at their most refined....Read more

Royal Warrant Holders

Zara (61 Oxford Street)
Zara (61 Oxford Street)

61 Oxford Street, Soho, London, W1D 2EH

0.2km

Zara is a Spanish clothing and accessories retailer. The company was founded in 1975 by Amancio Ortega and Rosalía...Read more

Shopping Men’s Fashion Women's Fashion Oxford Street Soho

C. John (Rare Rugs)
C. John (Rare Rugs)

43a South Audley Street, London, W1K 2PU

0.2km

Dealers in decorative, antique rugs, carpets and tapestries dating from the 17th century to the present time. Our...Read more

Royal Warrant Holders

Mayfair Library
Mayfair Library

25 South Audley Street, London, W1K 2PB

0.21km

(Approved Wedding Venue)Read more

Approved Wedding Venues

Monsoon (Oxford Street West) (Accessorize & Monsoon Children)
Monsoon (Oxford Street West) (Accessorize & Monsoon Children)Top Pick

324 Oxford Street, Marylebone, London, W1C 1JA

0.22km

Accessorize & Monsoon Children store on Oxford Street.Read more

Oxford Street Shopping Women's Fashion Apparel & Accessories Shops Baby, Toddler & Children Shops

Disney Store (Oxford Street)
Disney Store (Oxford Street)Top Pick

350-352 Oxford Street, Paddington, London, W1C 1JH

0.22km

Only Disney related items, many of them exclusive. Disney Store London, offers the latest official Disney, Marvel and...Read more

Shopping Oxford Street Toys & Games Shops Baby, Toddler & Children Shops

Mansour
Mansour

55 South Audley Street, London, W1K 2BL

0.22km

Mansour is the world's finest purveyor of antique, museum-quality rugs, carpets and tapestries. Mansour brings...Read more

Royal Warrant Holders

Nicole Farhi Home
Nicole Farhi Home

25 Conduit Street, London, W1S 2XU

0.23km

Nicole Farhi home collection includes textiles, ceramics and glass, one-off antiques, raw fabrics, natural hues and...Read more

Shopping Conduit Street

French Connection
French Connection

396 Oxford Street, Marylebone, London, W1C 1JX

0.23km

Founded in 1972 by Stephen Marks, French Connection set out to create well-designed fashionable clothing that...Read more

Shopping Marylebone Men’s Fashion Women's Fashion Oxford Street

Fossil (Debenhams)
Fossil (Debenhams)

334-348 Oxford Street, London, W1C IHY

0.23km

Fossil is a designer and manufacturer of clothing and accessories, primarily watches and jewelry, but also...Read more

Shopping Marylebone Men’s Fashion Women's Fashion Oxford Street

The Pen Shop (at Debenhams)
The Pen Shop (at Debenhams)

334-348 Oxford Street London W1C 1JG, Marylebone, London

0.23km

The Pen Shop has a long and distinguished history in the sales of fine writing, dating back to 1858 when T & G...Read more

Shopping Marylebone Oxford Street

Dorothy Perkins (Oxford Street)
Dorothy Perkins (Oxford Street)

334/348 Oxford Street, Marylebone, London, W1C 1JG

0.23km

Established over 90 years ago, Dorothy Perkins is now one of the biggest fashion retailers in the country, with...Read more

Shopping Marylebone Women's Fashion Oxford Street

Garrard & Co
Garrard & Co

24 Albemarle Street, London, W1S 4AS

0.24km

First commissioned in 1735 by Frederick, Prince of Wales, Garrard has had the honour of working closely with the...Read more

Royal Warrant Holders